Does Your Online Presence Bring In Clients?

The Essential Online Marketing Toolkit For 2013 And Beyond

A One-Day Event For Consumer Bankruptcy Lawyers Only

The Short Version Of What This Is All About

Jay Fleischman and Cathy Moran are giving a one-day workshop in Pasadena, CA on December 8, 2012 for a limited number of smart consumer bankruptcy lawyers who want to learn how to build or improve their online marketing presence. You don’t need to miss a day of work because it’s on a Saturday.  You’ll get a bunch of “how to” stuff, not theory.

If you’ve got an existing web presence that’s underperforming, or if you’ve a total web newbie, then this program is for you. It’s designed to give you the tools you need to compete in the online space, tackle the deep-pocketed competition, and break free from companies that charge thousands of dollars for a canned web presence.

Learn How To Get More Clients And Improve Profitability Even When Filings Are Plummeting – Without Spending A Ton Of Money

Your online marketing is something that can’t be delegated to an outside consultant, because nobody cares more about your practice than you and your staff members. The good news, however, is that the skills you need to know can be taught easily and quickly.

On December 8, 2012 Jay Fleischman and Cathy Moran will join forces in Pasadena, California for the one-day Bankruptcy Practice Workshop, an intensive live educational experience that happens to suffer from an exceptionally boring name. We’ll begin at 8:00am and end at 6:00pm.

Here’s your agenda

  • Elements Of A Successful Online Presence: What’s Important, What’s Fluff, And Where To Focus Your Efforts
  • Search Engine Optimization: How does Google rank your site, and what are the tweaks you can implement to gain an advantage.
  • Fast Track Content Creation: Quick Start Ideas To Get You Off The Dime And Into The Content Creation Arena
  • From Around Here: How to optimize your site for local search
  • Analytics For Beginners: Looking at your website traffic to find the hidden gems of search engine optimization and what’s working on your site.

What You Won’t Get

This is a one-day program designed to deliver the information and tools you need to make a greater impact in your online marketing efforts. What you learn on Saturday you can begin to implement on Monday morning – even sooner if you work on Sundays.

That said, we are not going to deliver any magic bullets. This takes hard work, time and effort to see results. But if you don’t take action now, you’ll never get anywhere.

We’re not going to be doing lengthy tutorials on website design and coding. We’re bankruptcy lawyers, not computer science graduates.

But if you’re a consumer bankruptcy lawyer who wants to learn what’s currently important online then you need to be here with us.

About Your Coaches

Cathy MoranCathy Moran is a board-certified consumer bankruptcy lawyer, nationally-recognized speaker and teacher.  She’s practiced bankruptcy law for over 30 years, currently serving as the Northern California chair of the National Association of Consumer Bankruptcy Attorneys.  She’s a co-founder and past Vice President of Bankruptcy Law Network, the leading information portal on consumer bankruptcy.

Jay Fleischman is a consumer bankruptcy lawyer, nationally-known speaker and legal marketing expert. He’s practiced bankruptcy law for over 15 years and currently serves as the New York co-chair of the National Association of Consumer Bankruptcy Attorneys.  He’s a co-founder and past President of Bankruptcy Law Network, the leading information portal on consumer bankruptcy.

These are two bankruptcy lawyers who know their stuff, and have a proven track record of teaching bankruptcy lawyers how to be more successful.

How Much It Costs, And What You Get

If you’ve ever gone to a bankruptcy-related seminar you know how much it costs.  In fact, the typical 2-day seminar can run as much as $2,500 or more once you factor in the costs of airfare, hotel, transportation, and time away from the office.

That’s why we’ve made this as affordable as a single Chapter 7 case. You’ll pay only $495 for the full program.  That includes breakfast, lunch and all materials. It also includes enough knowledge and information to help you recover your costs pretty quickly – if you’re willing to put in the work.

Attendance Is Limited



The event will be held at the Courtyard Los Angeles Pasadena/Old Town, centrally located just a few blocks from Colorado Avenue, restaurants, nightlife and shopping.

The room we rented at the Courtyard Los Angeles Pasadena/Old Town has a limited capacity.  That means you’ll be able to get your questions answered and share ideas with everyone else – without having to battle crowds and sit in a huge auditorium.

We’ll take questions, tackle real-world issues, and help you solve your pressing problems.

You’ll leave with materials and form letters, but you’ll also exit with solutions. From there, it’s up to you to get the hard work of implementation done. But if you’re serious about changing the face of your practice and surviving the crash of the bankruptcy market, you need to come to Dallas.

We hope you can join us.





Powered by WishList Member – Membership Site Software

Learn To Exploit Community Property Concepts In Bankruptcy

Yours, Mine & Ours:

An Exploration  of Community Property in Bankruptcy

July 12, 2012 5-7 p.m.

Computer History Museum 1401 N. Shoreline Blvd., Mountain View, CA

Strange and unexpected things can happen when California community property

concepts play out in a bankruptcy case filed by one or both spouses.

Join me for an introduction to the interplay of federal and state law on

property of the estate / creditor claims / non dischargeability / impact on non filing spouses

Presented by Cathy Moran, veteran bankruptcy practitioner and bankruptcy specialist (CA State Bar, Bd. of Legal Specialization

Approved for 2 hours MCLE credit- Sign up below and pick a payment method

Cost: $275

By check payable to: Law-Full  Mail to: Law-full, 120 O’Connor St., Menlo Park, CA 94025   


PayPal: [email protected]

Questions? [email protected]

Full refund if canceled by July 5.



Join Me In St. Louis For A Day Of Practice-Building

When the number of filings is falling and competition for clients is cut-throat, what you need is a day of fresh ideas and how-to’s to jump start your practice.

Jay Fleischman and I have put together an intense day long workshop for June 9th at an airport hotel in St. Louis to focus on those real world issues of expanding networks, becoming an authority, getting a website that really works for you.

We’re going to talk about getting paid what you’re worth, which social media outlets are worthwhile for lawyers and how to market without money.

I know it’s a distance. Jay’s not willing to do it in California since he’s moving here: he sees no point in educating his SoCal competition. So if this appeals, you’ve got to join us mid continent.

You’ll come back with new ideas, a set of immediately usable skills, and Jay’s top ten lists for lots of marketing stuff.

The price is about half a Chapter 7 fee, and Jay’s said I can offer a $100 discount to those who follow me here.

The whole story is on the Bankruptcy Practice Workshop page. Enter the promo code california to save $100 off the registration fee.

Welcome to Law-Full

This site, stuffed full of all things related to bankruptcy law and practice skills, is a work in progress.

It was begun with Samuel Johnson in mind: “Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.” I’m putting what I know here so I can find it.

The State Bar has approved Law-Full as a multiple activity provider of professional education offering California MCLE credit. Watch here for announcements of new offerings for bankruptcy lawyers.

— Cathy Moran

Purdy-Powered Lawyers Tackle Foreclosure Taxes

A huge huzzah to Bill Purdy for his stellar presentation on the tax consequences of foreclosure and short sales today.  It’s pretty amazing when one can make tax both accessible and imperative to lawyers who work in other fields.

A theme that ran through Bill’s material is that 1099’s generated by banks upon foreclosure are often wrong and if unexamined, result in unnecessary taxes.  Further, the face-slap of taxes on top of foreclosure is often avoidable with good representation.

A recording of the 2 hour class should be available shortly for those who couldn’t make a Saturday morning class.


Ask Our Chief Judge, Outside of The Courtroom

Judge Jaroslovsky presents Fundamentals of Bankruptcy Practice,  geared to those new to consumer practice, March 30, 5-7 at the Bay Area Bankruptcy Forum.  The program is designed to be highly interactive, and lots of time is reserved for questions.

Topics covered will include:
Interviewing and counseling skills
Preparation of schedules and statement of affairs
The 341 hearing
Drafting Chapter 13 plans
Dealing with objections
Filing adversary proceedings
Dealing with omitted creditors
Cases with money to be distributed to creditors
Enforcing the automatic stay and discharge injunction
Setting and collecting fees
Bankruptcy forms
Fundamentals of electronic filing

Sign up information is available at the Forum’s website.


Mastering Means Test Sign Up Open

Enrollment is open for a 3 hour class on the basics of bankruptcy’s means test.

Designed for those new to bankruptcy practice and those still uncertain about the means test, this class will go over B-22 line by line.  We’ll talk about what is settled law and what is not.  We’ll also look at trouble shooting the form when DMI seems excessive.

Cost is $350;  MCLE credit is available.

Mark your calendar for Saturday March 26th.

More information and sign up here.

Mastering the Means Test

Coming on March 26: 3 hours of line by line training on bankruptcy’s infamous means test.

  • Mark your calendar:  Saturday morning 3/26
  • Add your name to the Law-Full’s mailing list
  • Accumulate your questions

More later.

New personal finance portal for those in debt

All the personal financial advice that we deliver client by client will soon be found online at Money Health Central, a venture of six veteran bankruptcy lawyers.   We’re going to be talking about dealing with debt, living below your means, and for those newly freed from debt, about staying out of debt’s clutches.

My friend Gene Melchionne got us off to a stunning start with his post  why your credit score doesn’t matter. If you are a bankruptcy lawyer, how many times have you had to make that point?

Point your clients here for sound advice burnished by years of advising consumers.  If you have something you’d like to add, send us a guest post.

Counter to my usual image, I started writing about food and clothes<g>

Cornucopia of ideas for marketing, management, law office tech

While I’ve been working on improving the legal skills of new bankruptcy lawyers, my friend Jay Fleischman has taken another route. Not that he’s working on illegal skills:  he’s training lawyers in all kinds of practices on getting clients, providing superior service, and finding the best ways to harness the internet and technology to do so profitably.

Jay’s Legal Practice Pro website has spawned a membership service with online seminars and instructional material on all the things Jay is expert at.  The Community is open at a discount til July 30.  It’s a monthly subscription, $77/month if you sign up before month’s end.  Money back guarantee, terminate at any time.  Can’t imagine that you’d want to, but that’s my opinion.

If you want a more robust skill set in the business side of the practice of law, mosey on over and sign up.